In 2015, we created the interactive Nerf Shooting Range for Hasbro Schweiz. Since that time it has travelled thousands of kilometres and has lit up countless times when people hit the target in different parts of Switzerland. It’s the booth you just can’t miss at roadshows, drawing both children and adults alike to test their marksmanship at shooting foam arrows from plastic pistols. In the Czech Republic you can try it out at Hamleys toy store in Prague.
At the EuroShop trade fair in Düsseldorf we entered the shooting range in the POPAI DACH Awards 2017 contest, where it competed against other POS exhibits on the German market. Considering the fact that the shooting range has been in full operation for more than 2 years and subjected to considerable wear, this gold medal is all the more impressive.
Once again we see the value in one of our mottos:
It always pays to do things right.