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In 2017 Authentica was among the large group of exhibitors from a total of 61 countries that came to showcase their wares. Unlike 2014 however, this year’s presentation was markedly different and more self-confident. Authentica has come a long way since then and is making waves, even abroad.
“In our booth of 135 m2 we showed visitors highlights from our cooperation with multinational companies and renowned brands, i.e. actual projects that speak for themselves. Customers were not left to just browse through catalogs, but could literally experience our exhibit,” says company sales director Michal Polášek.
Authentica presented visitors with individual islands devoted, for example, to decorations for the Manor or Wrangler brands, luxurious stands for renowned cosmetic brands and an entire presentation wall for Philips. The great diversity of the portfolio and the entire presentation concept attracted visitors and was met with enthusiasm and positive feedback. The life-size Remy fiberglass reindeer was also a big hit, and many visitors posed with the reindeer for photographs.
Those interested in stretching the limits of reality were also able to experience the exhibit in a virtual world with 3D glasses. “We wanted to acquaint potential clients with additional possibilities when planning a new sales space. You can explore all kinds of options before a single brick is laid,” adds Michal Polášek.
Authentica also confirmed its success by participating in the POPAI DACH AWARDS, a contest held as part of the trade show. Our interactive Nerf shooting range advanced to the next round and will compete for the valuable trophy in the international competition.
The company’s new Global Retail Partner business concept was presented in Düsseldorf, clearly conveying the message that Authentica is a strong international partner with a creative approach that adds value.
PR, 16.3.2017, Brno